
6 tips for women looking to become better investors
From using a ‘bucket approach’ to having a clear timeline, here’s how to get started
PUNTOS CLAVE
- Investing doesn’t have to be intimidating—clear goals, timelines and a long‑term mindset can make it more approachable.
- Using strategies like a bucket approach, employer retirement matches and regular reviews helps keep investments organized and aligned with priorities.
- Starting early, investing consistently and working with a financial professional can help women build confidence and long‑term financial security.
What do you think of when you hear the word investor?
For some women, even just the word itself can feel intimidating, conjuring up images of male-dominated, high‑pressure, fast‑paced trading environments. Think Wolf of Wall Street.
However, with a long-term focus and disciplined approach, women often demonstrate strong investing behaviors. As a result, the reality for most women (and men, too) is not the Hollywood version of participating in financial markets but rather regularly reviewing their retirement assets and financial plans. Como Liu Liu, director of investment research and management for BOK Financial®, explains, “Investing is less about beating the market and more about putting your money to work over time.”
In fact, even if you think you don’t invest, you may be doing it already, as investments include stocks, bonds, mutual funds and exchange-traded funds (ETFs) in:
- Planes 401(k)
- Cuentas de inversión o corretaje
- IRA y Roth IRA
- 529 y otras cuentas de ahorro para la universidad
- Cuentas de ahorros para la salud (HSA)
Para las mujeres que buscan llevar su éxito de inversión al siguiente nivel, Liu ofreció estos seis consejos:
1. Identifique las metas financieras y haga un plan. Working with a financial professional, draft a plan that takes into consideration your risk tolerance, financial situation and timeline for when you plan to use the money, according to Liu.
2. Mantenga los activos separados. Una vez que haya creado un plan financiero, Liu sugiere considerar un "enfoque de cubo" para mantener su dinero segregado. Ella recomienda los siguientes cubos:
- Ahorros de emergencia: al menos seis meses de gastos en una cuenta del mercado monetario
- Retiro
- Ahorro en salud
- Ahorros en educación
- Los fondos restantes pueden ir a una cuenta de corretaje
3. Maximizar la igualación del empleador 401(k). A menudo, los empleadores igualan las contribuciones de jubilación de los empleados hasta una cierta cantidad, siempre y cuando el empleado también contribuya. Liu recomienda aprovechar este beneficio en el lugar de trabajo. "If your employer offers a 6% match, you'll want to contribute 6% to your retirement plan to get the full match, adding up to 12% of your income to your retirement account," she explained.
4. Revise las inversiones anualmente. Al menos una vez al año, Liu sugiere revisar todas las cuentas de inversión para asegurarse de que todo esté alineado con sus objetivos y presupuestos. Esta revisión también es un buen momento para reequilibrar las asignaciones y hacer los cambios necesarios para mantenerse en el buen camino.
5. Comience a invertir temprano. Ninguna cantidad es demasiado pequeña. "Time is on your side when you start investing early," said Liu. "Even small amounts invested consistently can grow meaningfully over time thanks to compounding." Ella recomienda comenzar a invertir tan pronto como ingrese a la fuerza laboral, incluso si solo se trata de obtener una contribución de 401 (k).
6. Work with a planificador financiero o asesor financiero. No hay vergüenza en obtener asesoramiento de expertos para alcanzar los objetivos de inversión. "There are different types of financial planners and advisors, and they are helpful in different ways," said Liu. "Do your due diligence to understand the differences and which one makes the most sense for your goals."
A thoughtful, consistent approach can make investing feel far more accessible than it sometimes seems. By taking small steps, staying organized and seeking guidance when needed, women can build confidence and make meaningful progress toward their long-term financial goals.